Advert Specifications

Specifications for Conference Ads

We are pleased to have you as an active participant in the 2024 Disability Inclusive Pathways Conference. The conference book for this event is A4 and printed in full colour as well as being made available digitally as an accessible PDF and MS Word versions.

Conference sponsors have the option of having an advert in the conference booklet (a half-page ad is included in all Major and Technology Sponsor packages) as well as their logo displayed on the conference website and promotional material.

If you are taking advantage of advertising space in the conference booklet please see the specifications below.

Submission of advert artwork

Email your advertisement to rachael@nzden.org.nz. If the file is too large for an email, please file transfer/upload via DropBox, Google Drive or WeTransfer.

Advert artwork submission deadline: 12 July 2024

Sponsors logos

If you have not already done so, please send your logo by email to rachael@nzden.org.nz. The preferred file format for logos is vector (pdf, eps or ai). All fonts should be outlined. We cannot guarantee the printed quality of your logo if you supply a jpg or a png file, or any other file type other than a vector pdf, eps or ai.

Accessibility

Please make sure you familiarise yourself with our best practice guidelines for accessible advertisements.

Preferred file formats

  • Adobe InDesign with fonts outlined and all links included (preferred)
  • High quality, print-ready PDF (as a visual reference)
  • If you send an Adobe Illustrator or InDesign file, all fonts need to be outlined
  • All files should be in CMYK colour space
  • Please make sure that all images are high-resolution (300dpi).

We cannot guarantee the quality of the printing if files are not high-resolution (at least 300 dpi at printed size).

Sizes and Technical specifications

Below are the dimensions and technical specifications for the various ad sizes (width x height).

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Full page colour ad

  • Print size: 210mm x 297mm (portrait)
  • Bleed 3mm
  • CMYK, 300dpi

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Half page colour ad

(included for Major and Technology Sponsors)

  • Print size: 210mm x 145mm (landscape)
  • No bleed
  • CMYK, 300dpi

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Quarter page colour ad

  • Print size: 100mm x 145mm (portrait)
  • No bleed
  • CMYK, 300dpi

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Business card sized colour ad

  • Print size: 100mm x 70mm (landscape)
  • No bleed
  • CMYK, 300dpi

Tips for Creating Accessible Ads

Accessibility is essential to us at the NZ Disability Employers’ Network, and we want to ensure all of our conference materials are available to everybody.

Heres’ some tips to get you started with making your ads more accessible.

Ensure your ad has sufficient colour contrast

Contrast within your ads, particularly between the colour of text and the colour of your background, is essential for both the ease of readability and your viewers’ retention of content. In short, the best way to go is dark colours on light colours, or light on dark.

If you aren’t sure if your ad has enough contrast, you can run the colours through a  colour contrast checker. The WebAIM Contrast Checker and TPGi Color Contrast Checker are two free options.

Font size and selection

It’s can be tempting to use exciting, intricate fonts in your ads. But for readability, the simpler the better. Simple letter forms that are familiar and legible without lots of added extra embellishment are easiest to read.

When creating ads, you may have to select the font based on a brand’s guidelines. If the brand’s fonts are hard to read, enlarge them, or choose a more readable alternative within the brand guidelines.

Top font tips:

  • Choose clear and readable fonts
  • Avoid using ‘light’, ‘thin’, ‘narrow’ or ‘black’ versions of a font.
  • Use a minimum type size of 12pt, or 14pt where possible.
  • Avoid italics.
  • Use bold sparingly.
  • Ensure there is enough space between lines.
  • Don’t mix too many fonts and sizes on one page.

Design and layout

Ensuring that your ad has a clear and simple structure will help readers navigate your content to find the information they need. Cluttered and overwhelming layouts can pose a barrier to people and cause content to be inaccessible.

To make your material accessible and inclusive, you should use simple, logical and consistent layout and spacing throughout your design. Avoid layouts and spacing that is too crowded or too irregular.

Using left-aligned text that is unjustified will also help ensure your content is more accessible to a person with a visual impairment or dyslexia. Illustrations and images on the page should complement the content and assist the reader in their understanding rather than cluttering the page or being confusing and irrelevant.

Use inclusive, accessible language in your ads.

The copy in your ads should accommodate people of all ages and reading abilities. To make your ad copy widely accessible; use plain language, stay away from 'academic' language, and write out acronyms first when they’re in use. And of course, never use ableist language.

Make sure your website is accessible, too.

It’s important to make sure that the content in your entire funnel is accessible, including your website. Since your ads are likely driving users to your site, the experience should be cohesive. Some simple starters for a more accessible website include:

  • Creating contrast between the colour of text and the background.
  • Use headings correctly to organise the structure of your content.
  • Add alt text to describe image assets on web pages.